Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and delivering a clear, consistent and appealing message.

If you’ve asked yourself these questions before, then this workbook is for you:

• Am I getting results from my marketing?
• Is my marketing getting me the return on my investment?
• Is my marketing efficient and targeted to get the best results possible?

This guide covers marketing basics, then walks you through the process of writing a marketing plan by working through seven steps:

• Step 1: Personal foundations – Understand your business priorities
• Step 2: Segment your customers – Identify your types of customers
• Step 3: Target your best customers – Establish your best customers
• Step 4: Understand how & why they buy – Determine why customers buy from you
• Step 5: Create the message – Make your business attractive to your customers
• Step 6: Choose your marketing tools – Select the most impactful platforms for your message
• Step 7: Map your marketing – Create your marketing action plan

Download a free preview >>>

Pricing:

• Digital download: $20
• Printed book: $40, free shipping
• Both options are free for WeBC loan clients!

Now available! On-Demand Strategic Marketing Course

WeBC has developed a self-paced course based on this workbook! Part of our SMART Program series, the course is designed to help you understand key concepts, work through interactive case studies and complete activities that apply the learning to your own business.

Thanks to the Government of Canada’s Women Entrepreneurship Strategy, the marketing course is currently free, and includes the Focused Marketing guide! Learn more >>>

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The Creating Your Business Plan Workbook is a comprehensive learning guide that takes you through each step of the business planning process—from thinking about starting a business to ticking off your business plan checklist.

Our Business Advisors hear this question a lot: How do I write a business plan? We’ve designed this resource to help you tackle the key questions you’ll need to answer, and you’ll save time and energy in the process, creating a viable business that makes both you and your customers happy.

This workbook asks the questions you need to ensure you’re building a business that fits your life. First, you’ll discover what you want, then you’ll explore whether you have a viable idea. When you’re ready to create your business plan, this workbook will guide you through a simple step-by-step process:

• Step 1: What will your business look like?
• Step 2: What do you know about your industry, competition and potential customers?
• Step 3: How will you find customers and help them buy your product or service?
• Step 4: How will you run the business?
• Step 5: Let’s talk about money
• Step 6: What could possibly go wrong?
• Step 7: Action plan
• Step 8: Say it in 1000 words or less
• Step 9: Supporting documents
• Step 10: Final checklist and business plan outline

The Creating Your Business Plan Workbook is accompanied by starting documents so you can work through each step in word or excel and then transfer your responses into a final business plan.

Finally, when your plan is complete, we offer a comprehensive business plan review service.

The post Creating Your Business Plan: A Step-by-Step Workbook appeared first on WeBC.

One of the keys to your success as a business owner is understanding your financial statements. Your accountant or bookkeeper may prepare your statements but, as key decision-maker, it is paramount that you have the information to make good financial decisions.

The workbook takes you through practical exercises to help you understand basic financial statements. After completing this workbook you will be able to:

• Prepare and interpret a cash flow projection, balance sheet, and income statement;
• Understand cost of goods sold profit margins; and
• Prepare a break-even analysis and understand the difference between sales and profit.

There are examples and exercises in the workbook that allow you to practice preparing statements so you can gain the knowledge and skills you need to help you prepare and interpret your own business financial information.

Download a free preview >>>

Pricing:

• Digital download: $20
• Printed book: $40, free shipping
• Both options are free for WeBC loan clients!

The post Financial Workbook for Small Business appeared first on WeBC.