Join WeBC for a Fireside Chat featuring Mergers and Acquisitions expert Jessica Craig.

Jessica previously worked for Pacific Mergers and has recently started her own business Exit Welle.
She works with busy entrepreneurs who are ready to sell their companies and transition to the next stage in their careers and lives. She helps her clients get the most out of their exit planning experience from valuation to successful sale.

In this session, we will chat with Jessica about:

• What buyers are looking for: Learn what makes a business attractive to buyers and how to position your company to meet their expectations.
• Maximizing value: Understand the critical difference between increasing a business’s value and making it salable. Jessica will discuss key value drivers like reducing owner dependency, improving operational efficiency, and strengthening cash flow.
• Preparing for a smooth transition: Discover how clear documentation, organized financials, and a loyal customer base can help ensure a seamless handover when the time comes.

Whether you’re years away from selling or just starting to think about it, Jessica will help you identify the steps you can take now to ensure your business is ready for a successful exit in the future.

Facilitator: Cathy Burrell, WeBC Client Services Coordinator

Panelist: Jessica Craig, Founder, Exit Welle

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