Maybe you’ve tried social media, hired a freelancer, or launched a campaign that didn’t quite land. Or maybe you’re starting to see traction and wondering how to build on that momentum. Whatever stage you’re at, one thing is clear: marketing plays a key role in product-based growth—but it’s not always easy to know where to focus.

Join us for a candid fireside chat with Stephanie Baresh, a seasoned marketing expert who helped grow Eminence Organic Skin Care from a startup into a global brand sold in over 50 countries. Stephanie will share insights on what it really takes to market a product successfully—beyond just flashy ads and social posts.

We’ll talk about:

• Why the first step to growth is defining success
• How to keep your merchandising, PR, and campaigns aligned
• What metrics matter (and which ones to ignore)
• Why face-to-face marketing is still powerful
• How to celebrate your growth and turn it into momentum

Whether you’re doing it all yourself or leading a growing team, this is your chance to hear real-world insights from someone who’s been there—plus ask your own marketing questions in an open, supportive environment.

Facilitator: Holly Keech, Owner of Busy Boss Communications and WeBC Regional Ambassador for Northern BC

Panelists: Stephanie Baresh, Brand and Product Creative Director

The post Fireside Chat: Marketing That Fuels Growth: Insights for Product-Based Brands appeared first on WeBC.