The international market presents growth opportunities, yet it is also dynamic and complex, which can make it challenging for entrepreneurs to navigate.

We hosted Export Navigator to discuss how women business owners can navigate international markets and explore how to approach sales and negotiations. We explored tips and considerations for all types of businesses looking to sell internationally, with specific examples for exporting agri-food products.

Using a gender-specific lens, we talked about:

• Cultural considerations during negotiations
• Tips for closing the deal as a woman in international markets
• Practical skills and how to build a supportive network

This session was designed for those who are already exporting and those who are curious about exporting.

Facilitator: Archana Samtani Singhania, Business Advisor, WeBC

Panelists:

• Raeanne Anderson, Advisor, Export Navigator
• Chelsea Sang, Head of Advisory Services, Export Navigator

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