Social Purpose Archives - WeBC https://staging.we-bc.ca/resource_tags/social-purpose/ Supporting Women Entrepreneurs in BC Tue, 14 Jan 2025 22:58:28 +0000 en-CA hourly 1 The Power of Purpose: How to Elevate your Business by Uncovering your Social Purpose https://staging.we-bc.ca/online_resources/the-power-of-purpose-how-to-elevate-your-business-by-uncovering-your-social-purpose/ Fri, 12 Nov 2021 19:58:33 +0000 https://e8b3f2ee40.nxcli.net/?post_type=online_resources&p=49171 A company’s purpose is the reason the business exists. Purpose is more than a mission or vision statement, it grounds your business, and conveys what your company stands for in […]

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]]> A company’s purpose is the reason the business exists. Purpose is more than a mission or vision statement, it grounds your business, and conveys what your company stands for in its ethical, emotional and practical terms. It is the heartbeat of a company.

Integrating a social purpose will alter the course of your business by helping to attract and retain employees, enhance corporate culture, increase customer loyalty, and positively impact your bottom line. This can be key to your business as you recover from effects of the pandemic, and can be done without any financial investment.

Christina Labarca and Sharon Davis, Founders of Giving Well, uncover how a social purpose can become your company’s competitive advantage! They discussed:

  • What is social purpose and why is it important?
  • How to uncover your company’s social purpose
  • Giving back through time, talent and treasure
  • Examples of businesses benefitting from a social purpose

Facilitator: Dawn McCooey, Entrepreneur in Residence, Women’s Enterprise Centre
Panelists:

From September 29, 2021

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]]> Corporate Social Responsibility for Small Business https://staging.we-bc.ca/online_resources/webinar-recording-corporate-social-responsibility-for-small-business/ Thu, 12 Mar 2020 17:16:04 +0000 https://www.womensenterprise.ca/?post_type=online_resources&p=26338 Corporate Social Responsibility (CSR) may seem like a commitment made by large corporations, but the practice of building a positive impact into your business plan can be done at any […]

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]]> Corporate Social Responsibility (CSR) may seem like a commitment made by large corporations, but the practice of building a positive impact into your business plan can be done at any size.

Besides your core offerings, what do you care about? Supporting other local businesses, alleviating homelessness, minimizing your environmental impact?

Besides the feel-good social, environmental and economic effects of giving back, CSR can also help you attract employees and investors, build your brand and foster a stronger community around your business.

This webinar recording explores how you can lay the foundation of social responsibility in your business!

Our panelists share some tips, resources and CSR examples from other small businesses so you can:

  • Learn the difference between CSR and Philanthropy
  • Choose causes that are the right fit, to align your social impact with your values and your brand
  • Integrate CSR into your business plan
  • Make the biggest impact with limited resources

Facilitator:  Danielle Andrews, Past Outreach Officer at WeBC
Panelists:

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