One of the keys to your success as a business owner is understanding your financial statements. Your accountant or bookkeeper may prepare your statements but, as key decision-maker, it is paramount that you have the information to make good financial decisions.

The workbook takes you through practical exercises to help you understand basic financial statements. After completing this workbook you will be able to:

• Prepare and interpret a cash flow projection, balance sheet, and income statement;
• Understand cost of goods sold profit margins; and
• Prepare a break-even analysis and understand the difference between sales and profit.

There are examples and exercises in the workbook that allow you to practice preparing statements so you can gain the knowledge and skills you need to help you prepare and interpret your own business financial information.

Free for WeBC loan clients!

Would you like to feel more in control of your finances? Check out our free On-Demand SMART course, “Financial Fitness: Keep Your Business Financially Healthy.”

The post Financial Workbook for Small Business appeared first on WeBC.

Effectively marketing your business is a skill all entrepreneurs need. Focused marketing means concentrating on your best potential customers and delivering a clear, consistent and appealing message.

If you’ve asked yourself these questions before, then this workbook is for you:

• Am I getting results from my marketing?
• Is my marketing getting me the return on my investment?
• Is my marketing efficient and targeted to get the best results possible?

This guide covers marketing basics, then walks you through the process of writing a marketing plan by working through seven steps:

• Step 1: Personal foundations – Understand your business priorities
• Step 2: Segment your customers – Identify your types of customers
• Step 3: Target your best customers – Establish your best customers
• Step 4: Understand how & why they buy – Determine why customers buy from you
• Step 5: Create the message – Make your business attractive to your customers
• Step 6: Choose your marketing tools – Select the most impactful platforms for your message
• Step 7: Map your marketing – Create your marketing action plan

Free for WeBC loan clients!

Would you like to make better marketing decisions that maximize your time and budget? Check out our free On-Demand SMART course, “Strategic Marketing: Build a Marketing Plan for Your Business.”

The post Focused Marketing Workbook: Targeted Effort, Tangible Results appeared first on WeBC.